We’ve recently started using the phrase “Brand Everything”—a line we first introduced through our sticker platform, STKRS.
On the surface, it’s about the obvious: put your brand on physical things—your product, your packaging, your environment. But there’s a deeper meaning behind it too:
Everything you do is your brand.
More Than Logos and Stickers
It’s easy to think of branding as just your visual identity—logo, colour, type. But today, branding is far broader than that. It’s not just what people see, it’s what they experience.
That means your brand shows up in all kinds of ways that can’t be hex-coded or exported as a file. It’s in how you reply to an email. How your team answers the phone. How a customer feels when they walk into your space, wait in your reception, or visit your website.
If design is what things look like, brand is what people feel when they encounter them.
Brand Lives at Every Interaction
A useful way to think about it:
Your brand is the point where your business meets other people.
Every touchpoint becomes part of that brand experience:
- Your out-of-office message
- The way your team greets a visitor
- The quality of the packaging you send out
- How your showroom smells, looks, or sounds
- Your signage, emails, invoices, floor graphics, and social tone
- Even how clean the toilets are at your HQ (really)
None of these things exist in isolation. Together, they build a picture. That picture is your brand.
Don’t Just Brand Things—Think in Brand
Of course, physical branding still matters. Stickers. Wall graphics. Custom wraps. Interior visuals. That’s where Dogtooth comes in—we apply brands to the physical world.
But these visible applications only work when the brand underneath them is consistent. The strongest environments feel cohesive because the company behind them knows who it is, what it values, and how to communicate that at every level.
So yes—brand your laptops, your signage, your meeting rooms. But also check your onboarding emails. Your tone of voice. Your feedback process. Your cancellation flow. Your body language in meetings. It all adds up.
The Takeaway
Everything you do is your brand.
Not just what you put on the wall—but what you stand for when no one’s looking. The aim is simple: make every part of the experience feel like you. Make sure your brand is recognisable not just in how it looks, but in how it behaves.
And if you need help bringing that into the real world—onto walls, windows, vehicles or packaging—we’re right here.
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