What Disney Taught Me About Brand Experience
I’ve never considered myself a “Disney person”—yet somehow I found myself back at Disneyland Paris for the second time in under a year.
So, what pulled me back?
Simple: the experience.
From the moment we arrived, it was clear—every detail had been considered. The staff, the service, the atmosphere, the way the whole place runs like a show. Yes, it’s expensive. But I paid for it—gladly. Not because of the rides or the branding, but because the experience was so good.
And that made me think.
Why Experience Is the Differentiator
I paid a premium for something I could have had cheaper elsewhere. I chose one option over others based entirely on how it made me feel. That’s the power of customer experience. Not just the product. Not just the design. The whole thing.
That same principle applies to how people experience your business—whether you’re a startup, a global brand, or somewhere in between.
Where Experience Really Lives
Experience shows up in more places than we often admit:
- The way your space feels when someone walks in
- The first line of your website
- The way your emails are written
- How your packaging opens
- Whether your printed materials feel considered or rushed
- What a customer sees, hears, or senses in your workspace or showroom
None of those things are expensive. But when they’re done right, they create value. And more importantly, they create loyalty.
Brand = Behaviour
At Dogtooth, we often talk about physical branding—wall graphics, signage, print, environmental design. But those things only matter when they support something deeper: the behaviour of the brand.
If you get the experience right, people talk. They come back. They associate what you do with how it made them feel.
That’s why we keep banging the drum about experience—it’s the bit that sticks. It’s what turns a one-off interaction into a long-term relationship.
The Takeaway
You don’t need to be Disney. You just need to care about how people experience what you do.
Give people a reason to come back. Give them a story to tell. Make the interaction—physical or digital—feel like it was made for them.
Do that, and you’ll find people are happy to pay a little more, wait a little longer, and recommend you without being asked.
That’s brand experience done right. And that’s what we’re here to help you build.
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