Social Media for the Time-Poor
Social media used to feel full of promise. In 2007, it was all “connect with your customers for free!”—and for a while, it worked. You posted something, people saw it. You got attention without having to pay for it.
Fast forward a decade or so and things look very different. Now we’ve got algorithms, pay-to-play reach, and platforms that swallow each other faster than you can finish writing a caption.
So what do you do if you’re running a business, managing a brand, or just trying to stay visible—but you’ve only got an hour here or there between real work?
This is the Level 1 plan.
No marketing team. No content strategist. Just a simple system you can run solo—or with a small team—without losing your mind.
Start With What You’ve Got
Let’s be honest—posting in real time every day isn’t realistic for most business owners or creative teams. The days blur. The to-do list never ends. You might have the best intentions, but it’s always the thing that slips.
The fix? Batch it. Schedule it. Then get on with your life.
Here’s how we do it at Dogtooth (and for STKRS too):
- Set aside a single day each month
- Photograph 20–30 simple brand-related images (e.g. stickers, workspace moments, in-progress shots)
- Write a short caption for each—nothing fancy, just useful, interesting or fun
- Schedule them using Buffer, Later, or any platform you prefer
- Once scheduled, they post themselves. Rain or shine.
Then, when people comment or engage—you jump in live. That’s the real social part. The rest is groundwork.
If You Do Nothing Else, Do This
Even if it’s four-week-old content, even if it’s not slick, it’s something. Showing up every day—even passively—keeps you visible. Keeps the lights on. Keeps the brand moving forward.
Without a system, it just doesn’t happen. With a system, it becomes routine—and even kind of fun.
How It All Flows
We keep it simple:
- Image-led posts go to Instagram, which then pushes to Facebook, LinkedIn, Pinterest and Twitter
- Written content starts on the blog, then gets pushed to socials from there
We use Grum for Instagram (visuals), Buffer for written posts, and tools like IFTTT or Zapier to make everything talk to each other. It sounds geeky, but once set up, it’s basically maintenance-free.
You create content once. It gets shared everywhere.
Content Isn’t About Selling
We’re the first to admit: selling on social is tricky. Go too hard and it turns people off. But go too soft and you wonder what the point is.
So here’s the middle ground:
Be useful. Be interesting. Be human.
Post things that make people smile, think, nod along—or even better, comment.
Yes, it’s slower than a direct ad. But it builds trust. It keeps your brand in the mix. And when someone is ready to buy, you’re already in their head.
People Aren’t Just Prospects
It sounds obvious, but it’s easy to forget: your followers aren’t just potential customers. They’re actual people—with jobs, inboxes, interests, and favourite mugs.
Treat them like people. Talk to them like people. Post like you’re part of their day—not like you’re interrupting it.
One day, they might need what you’re selling. If you’ve been showing up in a useful, non-intrusive way, guess who they’re coming to first?
This Stuff Works
We’re not preaching theory. We’re just sharing what’s worked for us. Last year, we shipped STKRS products to customers in:
- Australia
- America
- Germany
- Sweden
- Ireland
- The Netherlands
- Denmark
- Norway
(and pretty much every corner of the UK)
All of it came through social media. Not paid ads. Not slick campaigns. Just regular posting, small conversations, and showing up consistently.
The Takeaway
- Block out a day each month
- Make 20–30 pieces of content
- Schedule them
- Interact live when it matters
- Don’t overthink it
You don’t need a strategy deck. You just need to start.
And if that sounds like your kind of marketing—you’re probably our kind of people.
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