We Don’t Sell Print. We Create Experiences.
It might sound like a line from a pitch deck, but once you drill down into the final outcome of what we do—that’s exactly what it is. The result isn’t just a printed surface. It’s an experience. One that might motivate, calm, inspire, or simply help people feel like they’re in the right place.
At Dogtooth, the work might take the form of murals, graphics, signage or installations—but the real goal is to help people connect with the space they’re in. To make them feel something. Sometimes it’s energy. Sometimes it’s clarity. Sometimes it’s a sense of care.
Experience as the Design Driver
My interest in experience design goes way back. In the early 2000s, I joined an agency that had just acquired three new studios. They specialised in what we used to call “3D” design—exhibitions, installations, visitor attractions, branding that lived in the real world. I quickly found myself working across everything from museum interactives to building graphics to wayfinding systems.
I didn’t realise it at the time, but this was experience design long before the term became mainstream. Everything we did had to consider how people moved, what they noticed, how they interacted, and how they felt. The details weren’t decorative—they were strategic.
I started as a creative artworker, with a background in pre-print and production. Not the flashiest role, but one that trained me to be precise and practical. Over time, I moved into design, fuelled by curiosity and surrounded by good people. I became the in-house “creative technologist” during the early days of the dot-com boom—coming up with ideas that merged branding, tech, and space.
One of my first big wins was for a mobile brand’s flagship visitor centre. We designed digital elements like a “photowall” where people could upload their photo and see it projected—years before social sharing was a thing. We created interactive displays using PDA devices (this was pre-smartphone) to serve up content using Bluetooth. Looking back, the tech was primitive—but the intention was ahead of its time: get people involved. Make them feel something. Give them an experience, not just a message.
Interaction, Engagement, Belonging
Another early project involved a countertop retail display for a sweets brand. We turned a basic product dispenser into a mini experience: whistles, sound effects, movement. Kids loved it. And the experience became part of the brand memory.
Today, that thinking still applies—just with a different toolkit. The mediums have changed, but the intent is the same. We use photography, typography, murals, spatial layout, messaging and material to shape how people feel in a space. In startups, in showrooms, in shared offices or on the factory floor—branding isn’t just how things look, it’s how things work, and how they make people feel.
Walk into any coworking space or brand-led office, and you’ll notice the subtle cues. Design tells you what kind of thinking happens there. What kind of energy. What kind of ambition. If it’s been done well, it tells you: you’re in the right place.
The same goes for staff culture. We’ve helped companies shape internal spaces where mission statements, values, and visual references give teams something to connect with. We’ve seen teams physically relax in their new break room, or start sharing content because the space suddenly feels like the brand they believe in.
Wall Graphics Are Experience, Not Decoration
It’s easy to dismiss wall graphics as surface-level. But a poor experience in a space is often the result of visual silence—no cues, no atmosphere, no identity. A great environment encourages people to perform, collaborate, recharge, or simply feel like they belong.
We’ve worked on startup accelerators where the walls do more than decorate. They help people feel part of something. They hint at shared values. They give shape to what could otherwise be just another workspace. A poorly executed environment can create dissonance. A considered one gives people a reason to care—and a reason to stay.
The feedback we hear most often? “It just feels different now.” That’s not the result of a paint colour. That’s the outcome of a well-executed brand experience.
From Flat Graphics to Full Engagement
Our projects today span offices, studios, warehouses, showrooms, and events. The sectors vary. The outcome doesn’t: clarity, connection, presence. These installations aren’t always loud or colourful. Sometimes they’re calm, quiet, supportive. Spaces where people focus better. Spaces that give them breathing room. Places where people want to return.
You don’t need to be Google or Apple to benefit from this thinking. Any brand with a physical presence can gain from paying attention to how that presence is felt.
We’re not here to reinvent your processes or fix structural issues. But we can help shape the atmosphere people experience every day—from the moment they walk through the door to how they talk about the space afterwards.
Bringing Brand to Life
At Dogtooth, we take what exists in digital files, guidelines and decks, and translate it into something you can walk through, stand next to, and feel a part of.
Whether it’s a motivation wall in a gym, a product story in a boardroom, or a piece of atmosphere in a shared kitchen—every physical brand expression plays a role in the way people experience the business.
We don’t sell print. We create experiences. And we think that still matters.
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